The F2 Blog

This blog is about liberating and sharing actionable insights. Advice from our investors, thought pieces from our community, and lessons from our founders: those who have built, broken, persevered, and succeeded.

Why we invested in Brava

Why we invested in Brava

November 4, 2026

Why F2 VC invested in Lema AI

Why F2 VC invested in Lema AI

A senior enterprise security leader recently told usabout a breach that started with a vendor no one was worried about.

February 10, 2026

F2 News | June 2025

F2 News | June 2025

Why F2 Invested in Sett

Why F2 Invested in Sett

Barak Rabinowitz

F2 News | April 2025

F2 News | April 2025

F2 News | March 2025

F2 News | March 2025

F2 News | February 2025

F2 News | February 2025

Israel’s Early Stage Investors on 2024 Takeaways & Expectations for 2025

Israel’s Early Stage Investors on 2024 Takeaways & Expectations for 2025

February 12, 2025

F2 News | January 2025

F2 News | January 2025

February 3, 2025

Why We Invested in Doti

Why We Invested in Doti

Jonathan Saacks

February 3, 2025

F2's 2024 Year in Review

F2's 2024 Year in Review

December 29, 2024

F2 News | December 2024

F2 News | December 2024

December 28, 2024

F2 News | November 2024

F2 News | November 2024

December 10, 2024

F2 News | October 2024

F2 News | October 2024

November 10, 2024

2024 Future Forward Report: Israel's AI Expansion Blueprint

2024 Future Forward Report: Israel's AI Expansion Blueprint

The report provides a comprehensive overview of Israel's AI market landscape.

November 4, 2024

F2 News | September 2024

F2 News | September 2024

October 8, 2024

F2 News | August 2024

F2 News | August 2024

September 8, 2024

F2 News | July 2024

F2 News | July 2024

F2 News | June 2024

F2 News | June 2024

Kady Srinivasan on the Underlying Frameworks of Successful Marketing for Founders

Operator Series

Kady Srinivasan on the Underlying Frameworks of Successful Marketing for Founders

F2 News | April 2024

F2 News | April 2024

Why F2 Invested in Monocle

Why F2 Invested in Monocle

F2 News | March 2024

F2 News | March 2024

Elad Raz on Navigating the AI Infrastructure Stack

Operator Series

Elad Raz on Navigating the AI Infrastructure Stack

F2 News | February 2024

F2 News | February 2024

Zack Levine on Scaling to $40B and Building US Sales Teams

Operator Series

Zack Levine on Scaling to $40B and Building US Sales Teams

February 8, 2024

F2 News | January 2024

F2 News | January 2024

February 8, 2024

The Battle Between AI Profits and Ethics

The Battle Between AI Profits and Ethics

January 21, 2024

A Guide to Early Stage Finances for Israeli Tech Founders

A Guide to Early Stage Finances for Israeli Tech Founders

Nurit Benjamini

January 21, 2024

F2 News | December 2023

F2 News | December 2023

December 21, 2023

F2 News | November 2023

F2 News | November 2023

November 6, 2023

Regulus Cyber: The Israeli Startup That Created an “Iron Dome” for Drones

Regulus Cyber: The Israeli Startup That Created an “Iron Dome” for Drones

November 5, 2023

F2 News | Stand with Israel

F2 News | Stand with Israel

October 17, 2023

What's New at F2 | August 2023

What's New at F2 | August 2023

September 11, 2023

What's New at F2 | July 2023

What's New at F2 | July 2023

What's New at F2 | April Edition

What's New at F2 | April Edition

What's New at F2 | March Edition

What's New at F2 | March Edition

What's New at F2 | February Edition

What's New at F2 | February Edition

February 28, 2023

What’s New at F2 | January Edition

What’s New at F2 | January Edition

January 30, 2023

Investors Share Insights on the Pre-Seed Landscape in Israel

Investors Share Insights on the Pre-Seed Landscape in Israel

Top investors share their insights on the pre-seed funding landscape in Israel

December 22, 2022

F2 + Blue Seedling: Acing Product Marketing Without a Product Marketing Manager

F2 + Blue Seedling: Acing Product Marketing Without a Product Marketing Manager

December 21, 2022

Books That Have Shaped Our Founders

Books That Have Shaped Our Founders

December 5, 2022

What's New at F2 | November Editon

What's New at F2 | November Editon

November 29, 2022

The Land of Milk, Honey, and Startup Founders

The Land of Milk, Honey, and Startup Founders

Why Israel is the perfect breeding ground for technology innovation

November 10, 2022

What's New at F2 | October

What's New at F2 | October

October 31, 2022

The Role of Venture Debt in Startup Financing

The Role of Venture Debt in Startup Financing

October 19, 2022

Lessons From Wartime CEOs

Lessons From Wartime CEOs

In rough markets, we asked CEOs who have had to fight for their company's lives- and won- what lessons they learned

Barak Rabinowitz

October 13, 2022

What's New at F2 | September

What's New at F2 | September

Find out what's new in the F2 Venture Capital community this month!

September 28, 2022

What’s New at F2 | August

What’s New at F2 | August

August 29, 2022

What's New at F2 | July

What's New at F2 | July

Why We Invested in Justt

Why We Invested in Justt

Why We Invested in Astrix

Why We Invested in Astrix

An acute pain point, robust technology, and a team with experience, confidence, and charisma.

Jonathan Saacks

Why We Invested in Faye

Why We Invested in Faye

A Contrarian Covid Bet

Barak Rabinowitz

What’s New at F2 | February

What’s New at F2 | February

What’s New at F2 | May

What’s New at F2 | May

What’s New at F2 | March

What’s New at F2 | March

What’s New at F2 | January

What’s New at F2 | January

What’s New at F2 | November 21

What’s New at F2 | November 21

What’s New at F2 | October 21

What’s New at F2 | October 21

Why We Invested in Parametrix: Insurance for Digital Catastrophes

Why We Invested in Parametrix: Insurance for Digital Catastrophes

Jonathan Saacks

Why We Invested in 4M Analytics: The Company Mapping the Under Earth

Why We Invested in 4M Analytics: The Company Mapping the Under Earth

Jonathan Saacks

What’s New at F2 | March 21

What’s New at F2 | March 21

What’s New at F2 | April 21

What’s New at F2 | April 21

What’s New at F2 | Feb 21

What’s New at F2 | Feb 21

What’s New at F2 | January 21

What’s New at F2 | January 21

What’s New at F2 | December 20

What’s New at F2 | December 20

What’s New at F2 | October

What’s New at F2 | October

What’s New at F2 | November 20

What’s New at F2 | November 20

What’s New at F2 | June 21

What’s New at F2 | June 21

What’s New at F2 | September 21

What’s New at F2 | September 21

What’s New at F2 | August 21

What’s New at F2 | August 21

What’s New at F2 | July 21

What’s New at F2 | July 21

What’s New at F2 | May 21

What’s New at F2 | May 21

The Week in Crypto 13/10/17

The Week in Crypto 13/10/17

Bitcoin hits record value, Tokyo using blockchain on the grid, Ethereum on the Nasdaq

HAAT: The Startup Breaking Tech and Culture Barriers

HAAT: The Startup Breaking Tech and Culture Barriers

F2 VC Promotes Tal Zackon and Maor Fridman to Principals

F2 VC Promotes Tal Zackon and Maor Fridman to Principals

F2 Venture Capital Announces Startup Psychologist Noa Matz as Operating Partner

F2 Venture Capital Announces Startup Psychologist Noa Matz as Operating Partner

Noa will continue to work closely with F2's founders and champion their bold new approach to venture capital

F2 Announces Sponsorship of FrontLife

F2 Announces Sponsorship of FrontLife

The Organization Empowering Former Combat Soldiers for Post-Service Life

Bizzabo: The Events Company with a Culture that Eats Strategy for Breakfast

Bizzabo: The Events Company with a Culture that Eats Strategy for Breakfast

Company Reports Record Growth and Funding Despite COVID Conference Freeze

When Is the Right Time To Approach a VC?

When Is the Right Time To Approach a VC?

What’s in a Name? In the Startup World, A Whole Lot

What’s in a Name? In the Startup World, A Whole Lot

The Only Two Slides You Really Need for Your Pitch Deck

The Only Two Slides You Really Need for Your Pitch Deck

As a seasoned investor and a Managing Partner of F2 Venture Capital, these are the two slides that will win me over

Jonathan Saacks

The Startup Design Partner Journey

The Startup Design Partner Journey

Founder’s perspective on securing, managing, and converting startup design partners

The Importance of Pre-Seed in a World of Excess

The Importance of Pre-Seed in a World of Excess

Let’s Talk About Your First Board Meeting

Let’s Talk About Your First Board Meeting

Your first board meeting, and those to follow, can be intimidating or empowering, a waste of time or a precious resource- it’s all about how you manage them

Luck and Timing- Two Crucial Factors to Startup Success

Luck and Timing- Two Crucial Factors to Startup Success

Jonathan Saacks

How Investor Updates Will Change Your Company

How Investor Updates Will Change Your Company

No-one enjoys writing updates, but with the right mindset, the ROI is game changing (template below)

Hey Founder! DDing Your VC Isn’t Optional, It’s a Must!

Hey Founder! DDing Your VC Isn’t Optional, It’s a Must!

From Pre-Seed to Seed

From Pre-Seed to Seed

Raising Money as a Means to an End

Founder Market Fit Matters

Founder Market Fit Matters

Why Early-Stage Investors Value Experience and a Founder Market Fit

Five Factors We Consider Before Making a VC Investment

Five Factors We Consider Before Making a VC Investment

Pulling back the curtain on how investors make decisions

Finding the Perfect Co-founder: A Practical Guide

Finding the Perfect Co-founder: A Practical Guide

A pioneer in founder dynamics, Noa Matz, details the best way to secure your startup soulmate

Your First Impression Counts: What Gets VC’s All Hot and Bothered

Your First Impression Counts: What Gets VC’s All Hot and Bothered

F2 Venture Capital weighs in on founder do’s and don’ts when millions of dollars are on the line

Why Pre-Seed 🌱

Why Pre-Seed 🌱

The Systematic Guide to Finding a Co-founder

The Systematic Guide to Finding a Co-founder

Concrete steps and learnings from a 6-months journey looking for my co-founder

What Investors Can Learn from The Fall of Elizabeth Holmes

What Investors Can Learn from The Fall of Elizabeth Holmes

Multitenancy: A Breakdown

Multitenancy: A Breakdown

The benefits, complexities, and opportunities of a multitenant environment

Hotfix to Hot Deal: The Transition from Software Engineer to VC

Hotfix to Hot Deal: The Transition from Software Engineer to VC

Growing pains and lessons learned in my move from operator to investor

Insurtech: Insuring New Risks or Insuring Old Risks in New Ways?

Insurtech: Insuring New Risks or Insuring Old Risks in New Ways?

An in-depth examination of the rapidly growing Insurtech industry

Israeli Resilience: That’s How Winning is Done

Israeli Resilience: That’s How Winning is Done

Israel now has more publicly traded companies on Nasdaq than any other country in the world besides the US and China, and more startup tech unicorns than all of Europe combined

Barak Rabinowitz

Our Female Founders are So Much More Than Their Gender

Our Female Founders are So Much More Than Their Gender

Why we invested in Brava

Why we invested in Brava

Why F2 VC invested in Lema AI

Why F2 VC invested in Lema AI

Maor Fridman

F2 News | June 2025

F2 News | June 2025

F2 Team